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Transform Your Packaging into an Engaging Experience!

Updated: Jul 1

Curiosity and Convenience are the Drivers of Engagement.

Human nature is inherently curious. QR codes, strategically placed on product packaging, tap into this intrinsic trait. Compelling customers to explore further by scanning the code, driven by the anticipation of value, whether it is exclusive information or enticing discounts. 

With 72% of shoppers now expecting QR codes for accessing detailed product information and exclusive discounts, it's clear that this technology is no longer just a novelty but a consumer expectation.

The allure of QR codes also lies in their convenience. In an era where smartphones are virtually an extension of ourselves, QR codes offer instant access to information and experiences.

Interactive advertising through QR codes allows brands to convert ordinary packaging into compelling engagement platforms.

Challenge of Content

Creating interactive content that delights consumers involves thoughtful design and strategic integration of technologies. Here are some best practices:

  • User-Friendly Design: The interactive elements should be intuitive, ensuring ease of use for all customers.

  • Seamless Integration: QR codes should blend naturally with the packaging design, appearing as an integral part of the product rather than an intrusive addition.

  • Engaging Content: The content unlocked by QR codes must be compelling and valuable. From games and behind-the-scenes footage to personalized recommendations, the offerings should enrich the consumer’s interaction with the brand.

A recent study showed that over 64.7% of shoppers prefer shopping directly with brands they are loyal to. QR codes help build brand loyalty by creating memorable unboxing experiences that engage and delight. 

Customer Retention: The Power of Engagement

The role of traditional packaging has evolved beyond mere protection and transport, connected packaging via QR codes turns it into an interactive touchpoint. 

By scanning a QR code, customers can unlock a wealth of information, exclusive content, and engaging experiences tailored to their interests and preferences. This level of engagement not only enhances the overall customer experience but also fosters a deeper emotional connection with the brand.

Navigating the Decline in Digital Ad Efficacy

Digital ad efficacy is on the decline - marketers expect to spend ~25% more YoY for the same results.

With Google expected to kill off the cookie by 2025 Marketers need new ways to engage customers and 57% say they lack an alternative approach!

Conclusion: Embracing the Future of Advertising

Women Scanning

In this digital age, customers crave personalized and immersive experiences. QR code-driven Phygital ads are not only viable but vital for the future of customer interaction and brand loyalty. 

Brands can unlock unprecedented levels of engagement by ensuring that, Every Package, Every Interaction, Every Customer, and Every Journey, is UNIQUE!

How can Adpaka help you get your message on the box?

Adpaka helps you better leverage data in your supply chain – your Order Management and Warehouse Management Systems -- and combine it with customer-provided shipping or location data-- it gives you the ability to offer context-relevant, personalized interactions based on their in-the-moment activity. Thus, helping you deliver a delightful post-purchase customer experience.

So why is Adpaka not yet a part of your marketing toolkit? 

Learn more or schedule time with our product experts for a personalized demo.

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