Delivering the right marketing message at the right time can help you win your audiences’ attention, trust, and business.
Phygital marketing, which combines physical and digital interactions, offers a powerful solution for engaging customers. By leveraging dynamic QR codes on packaging, brands can enhance customer engagement, gather valuable data, and stay ahead of the competition.
Here’s how you can establish a robust Phygital framework and drive brand engagement with Adpaka's patented Phygital Ad Platform.
Establish Your Phygital Framework
Deploying a Phygital solution isn't just about integrating technology; it requires a strategic approach. Each tool you use must align with your branding and meet data privacy standards. If customers don't feel safe engaging with your brand when prompted to scan a QR code, they likely won't.
Education is key. Teach your customers to recognize signs of safe brand outreach and ensure they expect your brand to be accessible wherever and whenever they're ready to engage. With over 70 percent of consumers expecting personalized interactions, there's no time to waste in acquiring the necessary digital marketing tools to connect online and offline interactions with your brand. Clearly communicating your capabilities in delivering these experiences can significantly enhance customer loyalty at every touchpoint.
Dynamic QR Codes: A Gateway to Enhanced Customer Interaction
Dynamic QR codes are revolutionizing how brands use printed materials like billboards, flyers, receipts, and brochures. While printed materials offer visibility without requiring a smartphone, they have limitations: they can be costly, hard to target, and static once distributed. Dynamic QR codes overcome these barriers by offering:
Up-to-Date Digital Collateral: Keep your digital content current, even after delivering QR-printed packages.
Brand Connectivity: Provide interested parties with a direct way to connect with your brand and share data.
Data Insights: Use scan data to understand your audience better and refine future marketing campaigns.
Dynamic QR codes ensure customers get the information they need to make informed decisions at their convenience, promoting accessibility and enhancing engagement with a wider portion of your potential customer base.
Track Emerging Customer Needs with Integrated Platforms
Dynamic QR codes allow backend updates and capture detailed data such as unique scans, location, date, device, and time of scans. Paired with Adpaka’s patented platform, dynamic QR codes provide insights into end-user demographics and monitor user interests and drive post purchase engagement to the next level.
To fully leverage these benefits, you need a Phygital platform designed for data sharing, customer preference tracking, and data security. With increasing privacy laws globally, it’s crucial to partner with AdTech providers that meet security standards such as SOC 2 compliance and regional data privacy requirements. This ensures you can effectively track changing customer needs while maintaining data privacy.
Future-Proof Your Brand with Phygital Marketing
Phygital marketing tools empower you to deliver a comprehensive customer experience that considers personal preferences and timely concerns. Rather than being a supplementary part of your marketing tech stack, deriving customer insights from geofencing and dynamic QR codes is becoming essential to meet evolving customer expectations.
A 2021 McKinsey study highlighted that nearly 50 percent of consumers still prefer physical experiences, and QR code usage increased by 750 percent from 2019 to 2021. While these trends were influenced by the pandemic, they underscore the rapid adjustment in customer expectations for brand interactions.
To upgrade your marketing tech stack and meet your audience where they are, schedule a free demo of Adpaka's Phygital Ad Platform. Discover how our innovative solutions can transform your packaging into powerful marketing tools, enhancing customer engagement and loyalty.
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